December 14, 2022

Your personal brand is more than just your name and what you offer. Building a personal brand requires you to take a lot more into consideration – if you want to stand out, that is.

Creating a strong personal brand requires a strategy. It also helps to know what rules to follow to build the best possible foundation for your brand.

1. You Need a Purpose

People love a story – it’s how people relate to each other. If you want to build a memorable personal brand, it’s essential to have a purpose, a reason for doing what you do. Your purpose can consist of how you came up with a business idea, why you decide to do what you do, and what your overall mission is.

2. Link Your Goals to a Target Audience

In order to get clear on what you hope to achieve, you need to be clear on who you’re speaking to. The better your relationship with your target audience, the stronger your personal brand will be. But, again, that requires you to get clear on who you’re targeting and how this audience fits in with your goals.

3. Live Your Truth

Your professional personal brand shouldn’t be separate from who you truly are in day-to-day life. Who you are and what you do in a professional capacity should align with your personal goals and values. Your personal brand needs to be made up of who you are in every part of your life.ding images make your marketing efforts more impactful, leading to an increase in sales.

4. Get Comfortable with Change

Building a successful personal brand doesn’t always happen the first time around, so it’s important to get comfortable with trial, error, and change. Know that it’s ok to figure things out as you go along. You don’t need to perfect your brand within a few days.

5. Focus On Making an Impact

As much as you want to stand out in your sector right away, find ways that you can leave a long-term impact too.

By keeping these rules in mind as you build your personal brand, you will be starting with a stronger foundation and have a much better chance of succeeding. If 2023 is the year you want to exceed your sales numbers, now is the perfect time to schedule a personal branding photoshoot with a professional personal branding photographer, like me 🙋🏾‍♀️. I’m here to help you! Grab my Branding Session Checklist by clicking here and get ready to curate imagery that will connect with your ideal client and convert into real dolla bills, y’all!

LOVE>PEACE+LIGHT,

Sirena