I’ve always been a storyteller at heart.

Long before I ever picked up a camera, I was drawn to history—old photographs, the stories behind them, and the quiet power of proof that someone was here. That sense of legacy and connection is what continues to shape my approach to brand photography today.

I began my photography journey in 2009, but it wasn’t an overnight transformation. For years, I struggled to create images that truly matched the vision in my head. As I learned to shoot with intention—and later attended WPPI—my perspective shifted. Photography became more than a creative outlet. It became a business tool and a way to communicate identity, values, and purpose.

At the time, entrepreneurship felt unfamiliar. I earned degrees in Biology and Psychology and spent years working in a structured, stable environment. But as my photography evolved, so did I. What started as experimentation turned into clarity. What once felt scattered became aligned.

That journey—from uncertainty to confidence—is the same transformation I now help my clients experience.

Today, I work with established service-based business owners who understand the value of strong visuals and want more than just “pretty photos.” I specialize in strategic brand photography designed to support your marketing, content creation, and overall business growth—so your images don’t just look good, they work for you.

I understand the mindset shifts that come with growth and the desire to show up in a way that feels authentic, elevated, and intentional. My role isn’t simply to photograph you—it’s to help you build a visual foundation that reflects where your brand is now and where it’s headed next.

Because when your brand photos feel like you, showing up becomes easier. And when you feel seen, your audience does too.

I help established business owners feel seen, confident, and clearly represented through strategy-led brand photography—creating visuals that support real business goals, consistent marketing, and long-term growth.

I'M HEART-CENTERED AS A BRAND PHOTOGRAPHER AND SMALL BUSINESS BRAND STRATEGIST!

hi friend,
I'm Sirena