If you’re on a self-improvement journey or you simply want to find some direction in your career,
building a personal brand is one of the best things you can do.
Anyone can build a personal brand and in doing so, you get to find out how you’ve changed and
where you want to be in the near future. Here are some tips to help you create a strong personal brand while reinventing yourself at the same time.

Time to write down a few goals. As we experience life, we grow and change, which means
our goals tend to change too. When was the last time you defined your dreams? A good
question to ask is where you see yourself in 5 years. Don’t just think about what you want to
achieve either. Buy a new notebook and put pen to paper. This is also a great tool for
tracking your progress.

• Define your voice. What is it that draws people to you? What would you say are your best
  characteristics? Defining your voice will tell you more about who you are and what makes
  people trust you. Knowing why people trust you gives you a stronger sense of identity, which
  is crucial to a powerful personal brand too.
• Write your story. Knowing where you come from, and which experiences shaped you, is not
  only good for your personal brand. It also makes you pause and appreciate how far you’ve
  come, placing you in a more positive and motivated headspace.
• Describe your aesthetic. What do you want people to think when they see you? What vibe
  do you want to give off? Defining your aesthetic not only helps shape the look and feel of
  your personal brand but ensures your physical appearance is one you feel comfortable with
  and confident in. You might just discover you have an exciting new style! And what better
  way to embrace your newfound aesthetic than by scheduling a professional branding
  photoshoot. You’re going to need images for your online profile anyway, so have some fun
  with it.
• Decide how you want to make a difference. When we are old and grey, we want to know
  that we had some sort of impact on the world – how do you want to do this? Your personal
  brand should bring value to the lives of others, which will make a difference on a personal
  level too.

With personal brands becoming the norm, it’s the perfect exercise to undertake this last quarter of the year as you refine or reinvent who you are and plan your next steps. So, if you need some help gaining clarity on where you’re going or what your next steps should be I’m here to help 🙋🏾‍♀️!

LOVE>PEACE+LIGHT,

Sirena